The speaker, Simon Sinek, re-focused my attention on the core purpose of my work and my business. It is tempting, especially in this economic climate, to find ourselves focused on the products and services we need to create, the “what” of our businesses, and “how” we produce and get them to market so people will buy them and we can stay in business, hopefully even thrive. But the “what” and the “how” are rarely why people buy.
Simon Sinek’s words were a friendly and compelling “wake up call”.
I asked myself how Simon's words applied to me and my business. There are a lot of people who offer professional business programs. This is the "what" of my business. And, there are more than a few that focus on reflective land-based and strategic business practices, even in magnificent places, to deliver value. This is the "how".
So, I asked myself again - "what is the WHY of all the walkabout programs?" My "why" is what I care most about contributing. Not hard to answer. I create walkabouts so that people can shift the way they experience their businesses and their lives, no matter what is going on around them, in a way that they reconnect with their core purpose and can make choices that create value across multiple levels – personal, business, and larger community. So that they can thrive. So their businesses can thrive. So the communities they are members of can receive the value they are intent on creating. It's the business people who care about this ability and want to create holistic value through their businesses that I want to connect with.
What about you? What is the overriding "why" of your business and how do you keep it front and center even in uncertain times like now?